Marketing Trends 2026
Main trends in digital marketing development
📱 Decline of Traditional Search
By 2026, Google and Yandex effectiveness will decrease by 40%. Users are shifting to direct communication through messengers and social networks.
🤖 Era of AI Influencers
Virtual characters will become the main marketing tool. They're available 24/7, have no scandals, and are fully controllable.
🎯 Hyper-personalization
AI will analyze each user's behavior individually, creating unique offers in real-time.
💬 Conversational Commerce
Shopping through chatbots and voice assistants will become the primary way of making purchases.